iTunes: A Gateway to Endless Digital Possibilities

iTunes is an ingenious masterpiece in software engineering that gives computer users the ability to access, buy, catalog, download and manage numerous digital media content such as, audio and video, coupled with the convenience of syncing their preferences to their portable devices. It also enables a consumer to convert and store the downloaded content in a compact disc. The software is a product of Apple, Inc., which eases access to entertaining as well as educational digital media content and enables consumers to play their preferred content at their convenience. At its inception, iTunes was only a media player and a means to organize digital collections for Apple “Mac” users. However, the service swiftly advanced and developed the capacity for consumers to buy music from iTunes Store, which is inbuilt. The consequence of this foray into music merchandising was the advent of the now prominent iTunes music feature. Other content available through iTunes include television shows, applications, podcasts, movies, and audiobooks.

The term iTunes music may be used to refer to any of two things. First, it can be used to refer to the music vending service by Apple through the iTunes software which facilitates access to the iTunes Store. In this regard, music enthusiasts have access to millions of songs from numerous artists that they can purchase and download to their computers. Therefore, iTunes is a digital retail store through which music and other content are bought and sold. Second, it can also refer to the organizational capacity that the software gives the consumers so that they can manage and play their collections of music at their convenience by maintaining its original media player capabilities.

iTunes U is an incredible and noteworthy feature of the music store. This section only puts up audio and video content that is of educational value sourced from reputable institutions of higher learning, museums, and media entities that offer public broadcasting services. Of note is that all content available through the iTunes U section is free of charge. Therefore, this service is exemplary because it promotes the social welfare of the consumers by enhancing access to a library of useful educational material at a time when the cost of higher education is extremely high. However, there is another music vending avenue that is operating parallel to, and perhaps in competition against iTunes known as Apple Music. Apple Music offers consumers the option of renting music through a subscription-based model instead of buying and maintaining a selective and limited collection of music. In this way, users are given unlimited access to millions of songs wherever they are.

Introducing a newbie to the iTunes experience or showing appreciation to a friend or family member can be effectively realized by presenting them with an iTunes gift card. The gift card is another innovative way through which Apple seeks to popularize iTunes. The card is a simple way of gifting a full-service entertainment experience to another person. The gift card is available at Apple or any of its authorized dealers. Gift cards are available in different designs and varying denominations. Further, they can be tailored to suit every situation, where personal or business related. The cards can either be sent by physical mail or via email. A gift card can be redeemed for either membership to the Apple community or in exchange for any of the numerous items available at any of the Apple brand affiliate stores namely iTunes, iBook Store, Apple Mac Store or App Store.

The recipient of a gift card must be an account holder in any of the stores mentioned above. Upon gaining access to the account, the recipient must feed the code located at the back of the gift card into the relevant section under the ‘Manage’ tab of the interface. A successful transaction will be signified by the crediting of the gift card’s value into the recipient’s store account. Once the account is credited, the person can purchase anything within prescribed financial limits in any of the affiliate stores. If strategically utilized, the iTunes gift card can be a practical tool that can advance various objectives. For example, in a personal setting, the free iTunes codes can be sent to signify affection or to convey an apology. On the other hand, it can be harnessed within a business context for purposes such as marketing and branding, rewarding and encouraging employees, or as a token of appreciation to clients for offering you their business.